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By implementing validation rules, such as requiring specific characters or verifying email addresses, you can minimize user error and prevent the submission of incomplete or inaccurate data. When designing a form, one of the key considerations is selecting the appropriate field types and providing suitable options. The field types you choose have a significant impact on user experience and can greatly influence the completion rates of your form.
Nudge people with “help text”
Listing all input fields in one column is often easier and faster for users to scan through and fill in, when compared to one or multiple columns. Of course, also remember to design clear error messages when users have entered data incorrectly. And so, you want to create a high-fidelity prototype that faithfully represents your design in all its details. Include the interactions, animations, visuals and the actual content you plan on using in the form.
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Give people a reason to use your form
An effective form UI design doesn’t stop at visual aesthetics. Yes, there are components and design patterns that belong to the field of UI design. But at its core, every form must also include thoughtful UX copy, interaction design, and a holistic understanding of how the user will interact with the form. Just because the form “works” in your design prototype doesn’t mean that it will perform as planned once it’s been implemented in the website or app.
Boost form conversion rates
No matter how hard you try to see things through the point of view of your users, there are things you’ll miss. It’s nearly impossible to truly understand what users want or need without some form of testing. The placeholder itself needs to be different to the font of the answers, so users can immediately tell that the text in front of them is simply an example and not automatically filled in. By making sure the two font styles are distinguishable, you don’t risk having users skip that question by mistake.
Form visuals and structure
Given all the information that consumers want to know about each individual product, deciding what and how to include on each product page must be handled with care. Metropolis Moving is a New York City moving company based in Brooklyn, NY. The site’s Contact Us form is a brief, multi-step form for the prospective customer to fill out and receive a price quote.
By utilizing autofill, you can expedite the form completion process, enhance user convenience, and encourage repeat usage. It's important to ensure that the autofill feature remains optional and that users have control over which information gets populated. Autofill, on the other hand, leverages existing user information stored in their browser or device to automatically populate form fields. This feature is especially useful for returning users who have previously entered their details. While placeholders can be helpful in providing guidance, they should not replace labels. It's important to note that placeholders usually disappear as soon as users start typing.
Between the long list of website form-types and their use-cases, identifying what to consider when in your form design can be intimidating, to say the least. Rest assured, creating a high-performing website form will soon be a stress-free, challenging, yet rewarding web creation experience. You should also display the total number of steps and which step the user is currently on to remove any ambiguity. In the example below you can see how it clearly shows users that they’re on step one of two.
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Build Better Forms. Faster.
Keep both the function and appearance of your form fresh by incorporating some different question types and unexpected elements. Your form might look great on a desktop, but what about on mobile? Smaller devices come with smaller screen space and smaller keyboards, both of which can alter the appearance and functionality of your form. Test your forms on a range of devices to confirm they work correctly everywhere. Plenty of research shows that first impressions really matter. And no, we’re not talking about getting the spinach out of your teeth before you strut into a blind date or a networking event.
Therefore, it’s good practice to ensure your fields are properly tagged with terms that a browser would recognise e.g. ‘email’, ‘first name’, or ‘city’. These should always be present and should not be replaced with placeholders. Because when you start entering text into a field the placeholder text disappears which forces people to use their memory to recall them. Every additional field in your form is losing you leads – so consider whether each question justifies the incremental loss in leads or opt-ins.
You don’t want anyone to wonder whether or not they’re clicking the correct button. You should also use concise, direct, action-oriented, and impactful language so your visitors know without question what they are getting out of your CTA. When determining the size of your CTA, look at the entire web page. You don’t want it to feel cluttered, but you also want to ensure your visitors organically notice your CTA while browsing the page or form. This UI pattern improves UX by making it simple for visitors to create a valid password as well as understand how secure their password is. Completing a web form is not always an exciting task, so it helps to make form completion a fun, interactive experience.
Subtle visual cues can lead the reader’s eye, and the best designers know just how to do it. Some website forms provide optional input fields to allow users to fill in based on their own needs. To avoid any misunderstanding, it is best for you to label the mandatory or optional input fields. With every additional question, a certain number of users will throw the towel before they reach the end. Users today don’t want to wait and don’t want to have to invest effort into the form – so your form design needs to be brief.
How do you keep your forms short enough not to deter users, while still capturing more information if a user is willing to provide more information? If you plan on using blinking cursors, animated progress bars, gifs, or anything else that flashes, ensure that they do not flash more than twice per second. Captchas force the problem of spam management onto the user, causing friction, and ultimately deterring leads. A better alternative would be to use an automated spam detection service like Akismet or create a ‘honeypot’ using hidden fields. The size of a field should reflect how much text the user is expected to enter.
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